Small World

The Internet, it was once supposed, would provide a level playing field for businesses big and small, giving each the opportunity to reach a global market. But we know that isn't always the case. Driving large volumes of traffic to a website has become a complex marketing challenge requiring lots of time and money. Seeking to redress the balance — at least as far as the travel industry is concerned — is Originating in 2002 as a project conducted under the auspices of the World Bank, to help small and medium-sized hotels in the Mekong area access the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!