Raising the Bar in Beijing


THE FIXER: John Terenzio gives CCTV’s global news channel some chemistry

The Beijing headquarters of China Central Television (CCTV) are heavily guarded, as one would expect of a key propaganda arm of the Communist Party.

A People's Liberation Army garrison is billeted on the studio lot, and an armed soldier commands the entrance to the main newsroom. Foreigners usually need layers of approval to arrange a visit — but not John Terenzio. During a recent news broadcast, the American media consultant sat casually among a team of Chinese producers in the control room critiquing the show. "I thought maybe I was a dope to go for two anchors," Terenzio...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!