The British Broadcasting Corporation has always turned up its nose at commercials. Unlike state-funded, public-service broadcasting networks in France, Germany and elsewhere, the BBC's domestic channels won't air ads, infomercials or the latest industry fad, "branded content" ads dressed up to look like factual programming. So when the French automaker Renault this week rolls out a series of two-minute sponsored "documentaries" on British television to accompany the launch of its redesigned Scenic van, viewers of BBC One and BBC Two won't see them. But here's the surprise: the BBC made the spots for Renault.