In The Football Business

SERGIO PEREZ/REUTERS

ICON: Beckham is vital to Real Madrid's global strategy

When Real Madrid acquired David Beckham for €35 million in July — a month before the team left on its first Asian tour — it signaled the next stage in club president Florentino Pérez's plan to "evangelize Real Madrid around the world," as he puts it in an interview with TIME, and vault his club to the top of the table...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!