In The Football Business

By BILL SAPORITO Sunday, Sept. 07, 2003
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SERGIO PEREZ/REUTERS

ICON: Beckham is vital to Real Madrid's global strategy

When Real Madrid acquired David Beckham for €35 million in July — a month before the team left on its first Asian tour — it signaled the next stage in club president Florentino Pérez's plan to "evangelize Real Madrid around the world," as he puts it in an interview with TIME, and vault his club to the top of the table...
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