Aw, Forget Chernobyl!

YANN ARTHUS/BERTRAND-CORBIS

It sounds like a bad joke, or perhaps the world's biggest public-relations challenge. The Russian firm AtomStroyExport (ASE) is trying to sell nuclear reactors to Finland — one of the countries worst affected by the 1986 Chernobyl disaster.

It's a tough job. On April 26, 1986, the Chernobyl nuclear-power station's No. 4 reactor experienced a massive fire and meltdown, releasing radioactive dust that wafted over Finland. The resulting contamination forced Finnish authorities to slaughter almost a half a million farm animals and restrict fishing in rivers and lakes in central and northern Finland until 1988. Those memories die...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!