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Roll Over Beethoven
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If you want to be an overnight sensation in classical music these days, you'd best look the part. You can be moodily romantic like long-haired Argentinian guitarist Dominic Miller (signed up by BBC Worldwide to launch their Inversion label), sulkily sexy like the all-girl string quartet
Bond
(2 million albums sold and counting). Skittishly sexy is also fine, a la Myleene Klass, the English Popstars siren turned classical pianist (also signed by Universal, reportedly for €1.4 million-plus). Smoldering sulkiness is equally bankable, as bad-boy Croatian pianist Maksim is finding out (EMI has signed him for five albums). Even a rap persona...