Roll Over Beethoven

MYUNG JUNG KIM/PA

PROM NIGHT: Lang Lang brings his mastery to London's Royal Albert Hall

If you want to be an overnight sensation in classical music these days, you'd best look the part. You can be moodily romantic like long-haired Argentinian guitarist Dominic Miller (signed up by BBC Worldwide to launch their Inversion label), sulkily sexy like the all-girl string quartet Bond (2 million albums sold and counting). Skittishly sexy is also fine, a la Myleene Klass, the English Popstars siren turned classical pianist (also signed by Universal, reportedly for €1.4 million-plus). Smoldering sulkiness is equally bankable, as bad-boy Croatian pianist Maksim is finding out (EMI has signed him for five albums). Even a rap persona...

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