Biz Watch

And Now, The Love Truck
Volkswagen's assembly plant in Puebla, Mexico, is cranking out 3,000 special-edition old-style Beetles. But when the last one comes off the factory floor on July 30, the Bug's amazing 70-year era will officially end. Chief executive Bernd Pischetsrieder, however, has been too busy trying to engineer the €90 billion company's next era to get choked up over the passing of this one.

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!