Chips Ahoy!

It was March 2000, the height of the technology bubble, and Ulrich Schumacher wanted to drive a point home to the world's investors. His semiconductor company, Infineon Technologies, was about to start trading on the New York Stock Exchange. Like another Schumacher — Formula One star Michael — the CEO is serious about racing, so he cruised down Wall Street in a F-1 car.

Infineon's stock sped out of the starting blocks on March 13, 2000 and hit a high on the Frankfurt exchange of €92.50 in June. Then demand for semiconductors slumped, and Infineon hit a slick...

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