Dial "P" For Porn

Nick White is the only executive who dares say out loud what the whole wireless industry is thinking: "Sex represents a big revenue opportunity. We would be naive to ignore it." White heads the "value-added services" team at Virgin Mobile, and one of his tasks is to develop new offerings that exploit the profit potential of upcoming features of wireless networks and devices — more bandwidth, larger color screens, better audio capabilities and zippier microchips that can run video clips.

Every mobile operator is looking at fresh ways to sell more phones and generate badly needed...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!