Fashion Calling


Is that your necklace ringing? Or mine? During London Fashion Week in February, Siemens introduced a new category of electronic jewelry called Xelebri, which can be worn as a pendant or hooked onto clothes. These aren't phones, mind you — they're "fashion accessories that make phone calls," says Siemens. And you don't buy them at mobile-phone outlets; they'll be sold primarily through department stores and fashion retailers, with two collections per year, one for spring and one for fall. "Our goal is to make people view mobile phones as they view sunglasses, bags...

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