A View To A Profit


BREAK EVEN: Hugo Dixon is violating all the web rules

Look at the gravestones for websites peddling financial news: Thestreet.co.uk (falco, geekspeak for "belly-up"), FTMarketWatch.com (quietly falcoed into the Financial Times' main site). But surprise: Breakingviews — a three-year-old, London-based site offering financial commentary, claims to be actually making money. Editor Hugo Dixon, a veteran journalist who wrote the FT's Lex column for many years, says the company made a profit in the fourth quarter of last year and expects one this quarter. "We're doing on-the-day financial commentary, focusing on a professional audience," boasts Dixon. "All of those elements are key to allowing us to survive." How did they do it?...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!