A View To A Profit

BREAKING VIEWS

BREAK EVEN: Hugo Dixon is violating all the web rules

Look at the gravestones for websites peddling financial news: Thestreet.co.uk (falco, geekspeak for "belly-up"), FTMarketWatch.com (quietly falcoed into the Financial Times' main site). But surprise: Breakingviews — a three-year-old, London-based site offering financial commentary, claims to be actually making money. Editor Hugo Dixon, a veteran journalist who wrote the FT's Lex column for many years, says the company made a profit in the fourth quarter of last year and expects one this quarter. "We're doing on-the-day financial commentary, focusing on a professional audience," boasts Dixon. "All of those elements are key to allowing us to survive." How did they do it?...

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