'We Belong to the Real Brazil'

PAULO FRIDMAN/POLARIS for TIME

Deep in Brazil's semi-arid interior, at the climax of a trip designed to show his cabinet the country's crushing poverty, newly elected President Luiz Inácio Lula da Silva mounted a makeshift stage and, like a lead singer introducing his band, presented his ministers to the crowd of 7,000. Polite applause greeted the parade of bureaucrats — but then Lula called on his Culture Minister and the applause turned into a roar. For more than 30 years Gilberto Gil has been one of the two biggest pop stars in Brazil — a man whose music is as powerful and transporting as it...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!