Inside The World's Biggest Store

ADAM HINTON for TIME

WELCOME: Bill greets ASDA shoppers in Manchester

The aisles are clean, the store is brightly lit and associates in red polo shirts provide friendly service to the customers, who flock there for the low prices and the wide range of products offered. Throughout the store the image of a kindly old man appears in posters and photographs. His slogans and philosophy have been internalized by all employees, and they can tell you the story of his great march forward from humble rural roots to become a great leader. And by the way, would you like us to skin that frog for you?

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