The Smoking Gun

When Angelo Pisani filed a lawsuit last October against Philip Morris and Ente Tabacchi, which was once Italy's state-owned tobacco company, he wasn't looking to pocket the €2.4 million in damages he's seeking. He has pledged to donate any award to charity. Instead, he has a personal mission: his father died of lung cancer in 1996 at 65 and Pisani believes cigarette marketing misled him to an early grave. Pisani senior — like many fellow Neapolitans a lifelong smoker — switched from Marlboros to Merit Lights a few years before he was diagnosed with lung cancer. "He was convinced that light...

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