Dumb and Dumber Advertising

Indian consumers are used to bombardment by splashy, sometimes cheeky advertisements, but tolerance has its limits. Citizens were outraged by the latest newspaper ad for Cadbury's chocolate, featuring a map of India with the state of Jammu and Kashmir—including disputed regions claimed by both India and Pakistan—stamped with the slogan "too good to share." Politicians condemned the campaign for trivializing a sensitive conflict that has cost thousands of lives and keeps the two nuclear-armed countries on the brink of war. "It just shows how multinationals will exploit anything for commercial purposes," complained Vinod Tawde, Bombay branch leader of India's ruling party....

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!