Selling Like Hot Cakes


In Alexandria, Virginia, just a few of Krispy Kreme's 5 million-a-day output

When krispy kreme opens a new store, it's a ritual for ravenous fans — lured by mouth-wateringly positive coverage by local media — to camp out a night or two beforehand, the better to ensure they'll be able to grab a few dozen. Sweet-toothed America loves the company's hot, glazed doughnuts made fresh on the premises. And Wall Street has developed a taste for them too. Krispy Kreme stock has more than tripled since going public in April 2000, fueled by rapid growth and strong sales. And Krispy Kreme has only scratched the surface of the U.S. market: it has a...

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