More Than 15 Minutes

There is a curious postcard on sale at the Andy Warhol Museum of Modern Art at Medzilaborce, in northeastern Slovakia. It shows the American Pop artist pushing his bike down the town's slushy main street. With his trademark silver-white hair, Warhol looks slightly out of place amid the communist-era low-rises lining the street.

For a good reason. Though his parents emigrated from the area in the early 1900s, Pittsburgh-born Warhol never visited Slovakia, much less Medzilaborce, a remote town of 6,500. But that has not stopped the locals, few of whom had ever heard of Warhol or Pop art before...