So, How Does It Feel?

The times they are a changin'. Rolling Stone — the 35-year-old music magazine that took its name from a Bob Dylan song and helped define American counterculture — has hired Ed Needham, a pioneer of British "lad mags," to edit the iconic publication. Needham helped transform — some would say debase — Britain's magazine scene during his tenure as editor of For Him magazine (FHM), a men's mag that forged the testosterone-fueled "beer and babes" formula aimed at 15-to-29-year-old readers, a demographic Holy Grail for advertisers. Now 37, Needham was a journalistic novice and a "very lowly contributor" to FHM when...

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