Chunnel Visions

Talk about dual personalities. When it comes to fares and frequent-traveler programs, Eurostar, the cross-Channel rail operator running between Europe and England, thinks it's an airline. Witness the opaque fare structure that works like an airline's, ensuring that passengers on the same flight pay vastly differing rates. Forget your single/return, first-class or standard. David Azéma, who has recently resigned but is still serving as CEO of Eurostar, defends the move from public to market-driven pricing, where fares can go up or down from day to day depending on the number of passengers booked: "If we need to fill trains, we'll launch...