Swiss Army Chic


Pierre Cardin: The best-known designer in the world

Never tested on a battle-field, the Swiss army has been victorious on at least one front — marketing. The Swiss Army knife has become one of the world's most popular multi-purpose tools, used by millions for filing nails, tweezing eyebrows and opening bottles. After the Sept. 11 attacks, when sharp objects were banned on airplanes, worldwide sales of the handy gadget dropped an estimated 30% but rebounded several months later, says Urs Wyss, marketing director of Victorinox, the biggest Swiss Army knife manufacturer. Buoyed by the knife's success, the Swiss Army line has morphed into watches, travel gear, apparel, cutlery, pens...

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