Radial Changes

French CEO Edouard Michelin is no revolutionary, but he is fomenting unprecedented change at his family's eponymous tire company. Long known for its paternalistic, authoritarian and secretive management style, the 113-year-old firm has become much more open since the 39-year-old scion's ascension to the top job in 1999. Even the Guide Rouge, which awards the coveted Michelin stars, held its first-ever press conference earlier this year under the leadership of its new English (!) boss. Edouard has also broken with tradition to ease relations with media, markets and shareholders, and this week he will preside over two historic occasions....

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