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SNAP, CRACKLE, PAY Following Kellogg and Quaker Oats, General Mills just raised cereal prices 2.5%, adding a nickel or dime to boxes of Wheaties and Cheerios. It's a risky move for the industry, what with low grain prices, inflation nonexistent and cereal selling for about $2.85 a box. In the past few years, consumers and investors have punished Kellogg for raising prices; it reported a 30% slide in earnings last week, and its CEO was eased out this year for the poor performance.

TRADE WINDS He rode the tech wave skillfully, but now Fidelity Magellan manager Robert Stansky seems a bit wary. Over the past few months, Stansky has lightened his tech load, from 25% to 20%, replacing Intel and Lucent at the top of his portfolio with Citigroup and Time Warner [parent of TIME's publisher]. He still has Microsoft, MCI WorldCom, AOL and Cisco (along with GE, Home Depot, Wal-Mart and Merck) at the core, a strategy that's working; so far, he's still beating the S&P;, with a 12% return this year.

Fidelity Magellan Fund Top 10 Holdings
In -- (Out)
Citigroup -- (Intel)
Time Warner -- (Lucent)

REITS, WE SAID Can Warren Buffett pull chronically depressed real estate investment trusts out of their recent doldrums? The Oracle of Omaha (apparently following an earlier recommendation on this page) has jumped into REITs in the past few weeks, taking sizable stakes in MGI Properties, Tanger Factory Outlet Centers and Town & Country Trust and spurring investors to make similar bets. While REITs haven't completely rebounded from the 17% hit they took in 1998, they have made a strong showing of late, gaining a healthy 11% in the past two weeks alone.