What Women Watch

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'Strong Medicine' is one of LIFETIME's most successful dramas

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Women's Entertainment thinks not. "We want to allow women to be passive, use TV as a sanctuary," says president Kate McEnroe. WE, owned by Rainbow Media, considered a complementary website but concluded it would only make women's lives more complicated. WE delivers on its promise not to be too taxing: on weeknights it airs Great Romances and Royal Families of the World, and in daytime, a "relationship-themed" talk show with Naomi Judd.

So far only Lifetime displays the self-assuredness of a mature woman, and has even created offspring, spinning off Lifetime Real Women and the Lifetime Movie Network. Meanwhile, Oxygen and WE are still in their awkward adolescence.

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