Ryou Jung Hye approaches a counter in a fashionable department store, focuses her digital camera and, with a silent click, captures the frilly purple top and the pearl-encrusted costume jewelry on display. Like any fashion designer, Ryou is looking for inspiration for her next collection. But you'll never see mannequins strutting her stuff down a runway. Ryou is head of marketing for popular Korean Internet portal www.freechal.com, and one of her jobs is to dream up virtual fashions and accessories for avatars, cartoon characters that stand in for a user online. When you use Freechal, you can outfit your avatar in...

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