Joel Stein: The New Bro Code

How to persuade young, healthy males to sign up for Obamacare (hint: save threats for last)

You would think the President of the United States would have ways of getting his message out, such as being the President of the United States. But to register people for the new health care exchanges, Obama has asked for help from the media and celebrities; Katy Perry, Kerry Washington, Lady Gaga, Amy Poehler, Magic Johnson and the comedy site Funny or Die have all signed on to complement his innovative marketing strategy of getting attention by creating a website that doesn't work.

I decided to pre-emptively call the White House and volunteer my services. I did this not because I...

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