Check back in a few minutes

Server Maintenance

Your server is going through a few minutes of routine maintenance. Please don't touch your browser for a few minutes.

What do I do?

  • If you were posting a comment or making a post on your blog then do not press BACK on your browser. Wait 5 minutes and press the refresh icon on your browser. Your comment or post will be sent as normal.
  • If you are browsing a blog here just wait a few moments and hit refresh. The page you were expecting will appear.

Hair America

Women are increasingly outsourcing their beauty routines. Now Drybar is turning the simple blowout into a pampering ritual

Therese + Joel for TIME

Blowout chaise offer $40, 40-minute hair styling.

While much of Manhattan is slowly coming to life on a recent Sunday morning, the Drybar in the Flatiron district is already humming. Actually it's throbbing to an orchestra of blow dryers, pop music, even the occasional squeal. Inside, more than a dozen women are at various stages of Drybar's trademark blowout routine: the style consultation (from a menu of five sleek looks, each named after a cocktail), the wash (finished off with a tightly coiled towel) and the product discussion ("How do you feel about hair spray?"). And then the coiffing commences. Drybar is strictly no cuts, no colors; stylists...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!