Falling For the Job

Hiring is a lot like dating, say the new startups that want to play matchmaker between employers and job seekers. And you don't have to show up with flowers

Carolyn Griffin for TIME

Earlier this year, eHarmony, the dating website, announced a curious line extension: it had begun work on a job-recruiting service to debut sometime in 2014. Initial reactions ranged from skepticism to outright sarcasm. Would HR managers hold out rose bouquets at interviews? Would "long walks on the beach" displace "efficient multitasking" as the résumé pablum du jour? What did hiring have to do with dating, anyway?

Well, quite a lot, actually. To people with deep knowledge of the hiring and dating markets, it's not a stretch. After all, both involve long, costly search processes. Both involve agents with complex sets of...

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