Buyer Beware

Obamacare creates an opening for confusion and scams

Government Bureaucrats aren't the only ones preparing for a key component of President Obama's signature health care law that goes into effect this fall.

Health care exchanges, the marketplaces where people can buy soon-to-be-required insurance, launch Oct. 1, and experts warn that their debut could create a prime moneymaking opportunity for illegal scammers and others looking to capitalize on consumer confusion. "There are people licking their chops and saying, 'A sucker is born every minute,'" says Elizabeth Abbott of the consumer group Health Access California.

There are two main types of potential snares for consumers: outright cons and insurance-like plans that...

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