Ready for Takeover

Yahoo bought Tumblr. Who will score these rising stars?

Illustration by Oliver Munday for TIME

Who's next? that's the question tech insiders are buzzing about now that Yahoo has acquired Tumblr for $1.1 billion. The hip New York City--based blog network, launched by 26-year-old David Karp in 2007, is the latest in a long line of big-ticket buyouts of innovative start-ups by Silicon Valley giants. The hope, in this case, is that Tumblr's massive user base--it hosts more than 109 million blogs--will help broaden the Yahoo brand, especially among teens and 20-somethings.

Only time will tell if CEO Marissa Mayer's billion-dollar gamble will play out like Google's 2006 purchase of YouTube ($1.65 billion well spent)--or Yahoo's...

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