The Human Billboard

Social media is turning online personalities into advertising's next big thing: walking product placements

Elizabeth Renstrom for TIME

Brands pay style blogger Jordan Reid to blog and tweet about using their products.

Correction Appended: April 5, 2013

Jordan Reid seems to be having a morning much like any other young mother's in suburban New York. "I'm really sorry, but I'm covered in spilled milk," she says as she steps out of her blue Subaru Outback after having tended to her 18-month-old son. Yet her catalog-ready appearance--Reid is wearing a leather bomber jacket, polka-dot ankle-rolled jeans and pink patent-leather flats under that spilled milk--is a tip that she isn't quite like her fellow moms. On any given day, after dressing and feeding her son, Reid spends an intensely regimented half hour cleansing her...

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