Bracket Bluster

Jocks may be playing in the NCAA tournament, but nerds are the ones profiting from it

Illustration by tomasz walenta for TIME

Jocks may be playing in the NCAA tournament, but nerds are the ones profiting from it.

Caring about college sports seems a lot to ask of a person who is not currently in college. Am I supposed to also care about college students' midterm grades and if their punch has enough Everclear? And even if I did care, there are way too many colleges to possibly keep track of--plus, they make up extra ones just for basketball. I have never heard the statement "The Nobel is being shared by professors from Valparaiso, Creighton and Gonzaga."

But as a beta male, I was always bullied into filling out an NCAA bracket in TIME's office pool. Later, some alpha...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!