[Insert Catchy Name Here]

What I learned from winter storm Nemo: news events need cuter names

I love it when people talk about the weather, since it's one of the few times I don't feel guilty about the fact that I never listen to anyone. But even I got excited about winter storm Nemo, solely because it had an adorable name. I thought this was surprisingly good governmental work--until I found out that Nemo was generated by the private sector. Hurricane names are chosen by the world's biggest bureaucracy, the U.N., which is why they always sound like kids sitting on a mat on a boring PBS show: Dennis, Irene, Andrew, Mitch. But Nemo was named by...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!