Courting Success

The race for the next big dating app

The online-dating space is rough turf for start-ups: it demands large user bases and is dominated by veterans Match.com eHarmony), and its whole purpose is to help customers stop using a service. (Who needs it once you find love?) But ever since New York City--based OkCupid parlayed a techie gimmick--its special algorithm gives singles a "match percentage" to quantify compatibility--into 4 million users and a $90 million acquisition by Match.com parent InterActiveCorp in early 2011, many new companies have tried to follow suit. Their goals: to improve the ways we already meet and crack an industry whose...

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