When Health Freezes Over

Frozen salads and other new diet aids

It being January and most of us being fatter than we were last year, it's only natural that we want to lose weight. It's just that we don't want to diet. Or cook. Or follow excruciatingly complex deprivation regimens. What we really want to do, apparently, is eat dietetic frozen dinners.

The big diet players are paying attention. Lean Cuisine, always a low-cal juggernaut, is trying to expand its share of the $8 billion-a-year market for frozen meals by introducing frozen salad kits, which are meant to be added to fresh lettuce--a kind of healthy version of Hamburger Helper. It's a...

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