A Quitter's Market

Electronic-cigarette sales are up, and Big Tobacco wants in

As the new year begins, many of the estimated 45 million smokers in America are trying to kick the habit. It's a perennial New Year's resolution, according to an annual Marist poll, and the growing electronic-cigarette industry is poised to capitalize on it. Njoy, an independent company that controls about a third of the domestic e-cigarette market, targets smokers trying to quit and is courting them with television commercials touting the King, the first e-cigarette to (nearly) replicate the look and taste of the real thing at a fraction of the cost. (Each King sells for about $8 and lasts as...

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