India's Opening Kickoff

Evan Rosenfeld / EFLI

The Bangalore Warhawks' pregame prayer.

It's football season in India, and the music is thumping as the Delhi Defenders and the Pakistan Wolfpack prepare for kickoff. This is the first season of the Elite Football League of India (EFLI), and the match is being beamed by satellite to some 70 million homes across India. "This is a very potent Delhi squad. They should score a lot of points," the announcer predicts. Delhi would score three times, to win 21-0. "Today a new rivalry in a new sport is born."

So new, in fact, that this was only...

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