Correction Appended: Oct. 26, 2012
Derrick rose of the chicago bulls is often thought to be the heir to Air Jordan. Two seasons ago, he became the youngest-ever league MVP, at 22. Last year, though, he blew out his knee in the first game of the playoffs; the Bulls were blown out shortly after. So when the point guard takes the floor this season, he'll be shouldering huge expectations from Windy City fans.
He'll also be carrying a shoe company on his back. Rose's comeback after surgery and rehab is being supported--if not produced--by Adidas. The German sporting-goods multinational is...