A tweet can cost a college football team far more than a missed tackle or a dropped catch can. Back in 2010, University of North Carolina defensive tackle Marvin Austin posted about partying in a Miami Beach nightclub: "I live in club LIV so I get the tenant rate ... bottles comin like its a giveaway." (He was quoting rapper Rick Ross.) The post piqued the interest of the National Collegiate Athletic Association; an investigation found that agents showered Austin with cash and boondoggle trips to Miami. Other Tar Heels, it turns out, also broke NCAA rules. In response, the NCAA...
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