Lights, Camera, Sell

How Mindy Grossman took the shame out of home shopping.

Bob Croslin for TIME

Mindy Grossman at one of HSN's studios

Daniel Kiviat is a courteous and fastidious gentleman who designs clothing for the so-called forgotten woman. His specialty is comfortable garments, immune to the tastes of the day, that in his words "cover you everywhere you want to be covered." They're exactly the kind of ensembles one might expect to find on a home-shopping network. That was why Kiviat was one of the first people fired when Mindy Grossman took over HSN.

Grossman, now 55, became CEO of the TV station cum mall in 2006. She was the eighth boss in 10 years and--despite the fact that the home-shopping customer base...

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