Ad Nauseam

Romney and Obama are spending more money to woo fewer voters than at any time in memory. Will it make a difference?

Screengrabs: Obama for America; Romney for President INC.; Priorities USA Action; New Majority Agenda

Correction Appended: Sept. 13, 2012

The presidential campaign has created a wonderful problem for television stations in swing states across America. How do they keep local businesses like car dealers and law firms from being shut out of the airwaves by the massive spending of the Obama and Romney campaigns and their super-PAC allies? "It's been a challenge, because the campaign has been bigger than what we forecast for this year," says Chuck DeVendra, sales director for WBNS, the CBS affiliate in Columbus, Ohio. "We've got to take care of our regular advertisers too. We want them to be successful."...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!