The Way to Win By Mark Halperin

Team Obama's game plan must focus on the basics: money, message and lots of Bubba

By Mark Halperin Monday, Sept. 10, 2012
    • Illustration by Wes Duvall for TIME; Obama: Brendan Hoffman/Getty Images

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    11. Never deviate from the core message that was set in place even before Romney secured his nomination: Obama can't win if he can't swing the conversation away from the economy and render Romney as an out-of-touch plutocrat, an unacceptable alternative in the Oval Office.

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