Good $ports

Inside the rise of fantasy everything

Football season doesn't officially start until Sept. 5, but Nadav Karasov, 21, is already anticipating the lineup--of his fantasy team. "At our draft, the commissioner wears a sports jacket, and there is a speaker system, just like the real thing," says the University of Maryland student. There's even a prize for last year's winner: "A mug called Glory Mountain."

Clearly, fantasy sports have come a long way since 1980, when Daniel Okrent, a former LIFE magazine editor who is now a TIME Inc. consultant, started Rotisserie baseball, a game in which he and his friends picked a team of players, obsessively...

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