Eco Chic

How U.S. clothing brands are getting greener

Erica Fahr Campbell for TIME

Clothing: a major Pollutant? That's not as crazy as it sounds. Every year, 21 billion pounds of apparel ends up in landfills. And producing a single pair of jeans can take up to 1,600 gallons of water.

With that in mind--and knowing the power of green to influence shoppers--Nike, Target and other companies banded together to create the Sustainable Apparel Coalition (SAC), which recently launched a groundbreaking initiative to help clothing companies go greener by assigning them sustainability scores. The Higg Index, which is for internal use only (scores will eventually be made public via tag, website or even app), accounts...

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