The Undroppables

A social-media campaign plugs staying in school

Can social media solve one of our nation's most intractable social problems? Jason Pollock thinks so. The 30-year-old documentary filmmaker is gathering video testimonials from students like Jaureese Gaines, who--despite having witnessed three shootings in his Chicago neighborhood, including the murder of his best friend--stayed in school and became valedictorian. The social-media-savvy Pollock, who has helped Ashton Kutcher, Jamie Oliver and other celebrities develop online campaigns--and has 100,000 followers of his own on Twitter--is trying to harness the power of social networks to keep an estimated 1.2 million students from dropping out of school each year. "We want this to be...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!