The Golden Ticket

Olympic passes are expected to generate more than $1 billion this year. Here's what that money buys

Specially priced tickets

Thanks to a special pricing scheme, attendees 16 and under pay their age for a ticket, in pounds; those over 60 pay a flat rate of $25. Some newborns, however, will need full-price tickets for certain venues--a move that's drawn ire from parents who got pregnant after buying tickets and assumed babies could sit free.

$4.65 billion

OLYMPIC HOSPITALITY VALUE

Premium perks

For a minimum of $457, "premium" ticket holders can access the $11.6 million hospitality pavilion--created especially for the Games--which offers champagne receptions, four-course lunches and an open bar.

7 million

TICKETS SOLD SO FAR

Scalping protection

...

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