The Big Gulp

New York City and Disney are cracking down on junk food. Will it work?

Javier Sirvent for TIME

20-oz, soda bottles may soon be scarce

It's been a tough few weeks for some of our sweetest food manufacturers. Disney announced strict nutritional standards for foods advertised on its TV channels, radio stations and websites as well as at its theme parks, and New York City proposed a ban on all sugar-sweetened beverages larger than 16 oz. at most retailers, including restaurants and sports arenas. Otherwise liberal critics like Jon Stewart blasted the latter in particular as a confusing government overreach.

Both efforts are aimed at addressing the still growing obesity problem in the U.S.: 35% of adults and 17% of children under 19 are obese, and...

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