The word prom first appeared in 1894 in the journal of an Amherst College student on his way to a dance at Smith College. But it took root as a high school tradition: before the ritual parting of graduation, one last, fleeting night of fun. "I mean, where else do you get to wear a fancy dress and dance for four hours?" says Norah Owings, a senior at Elkton High School in Elkton, Ore.
These days, getting ready for prom plays as big a role as the dance itself, and it plays out to big business. A survey published this spring...
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