Change Agent

Ben Rattray's petition website allows anyone to turn a complaint into a cause--and win

Gabriela Hasbun for TIME

Turned around. Rattray was headed for Wall Street until and epiphany led him to start Change.org

Exactly a month after Trayvon Martin's death, 3,000 people in Sanford, Fla., marched on the town's civic center and demanded justice for the slain teenager — and punishment for the man who shot him. At the end of the hour-long march, Martin's parents Sybrina Fulton and Tracy Martin spoke of their grief for their son and their anger that George Zimmerman, the neighborhood-watch volunteer who had shot him, was still a free man. The hall filled with loud shouts and amens and fierce cries for justice that drowned out even the family's and lawyers' speeches.

The march was the climax of...

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