Go to the mall these days and it's hard not to feel as if you're being messed with, which is why J.C. Penney's recent not-going-to-take-it-anymore ad rings true. You may have seen it: consumer upon consumer screaming "No!" as coupons flood out of a mailbox, crowds mass before dawn for a Black Friday--esque sale and store windows are stocked with items that are now 62% off. Too bad you bought them at full price, sucker.
The ad is staged and exaggerated, but the frustrations are real. To be a shopper--and not walk away screaming--is to come to grips with the reality...
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