Why the BlackBerry Is All Thumbs

A once cool corporate tool needs a reinvention

Topos Graphics for TIME

Blackberry

It feels like ancient history now, but the BlackBerry was once the hippest gadget going. Made by Research in Motion (RIM), the smart phone--which debuted as a pager-like gizmo in 1999 and added voice capability in 2002--built its reputation on a remarkably usable pint-size QWERTY keyboard and software that could securely push messages from corporate servers onto the device. That made e-mail mobile and so addictive that the CrackBerry became a status symbol among executives and consumers.

RIM's longtime co-CEOs, Mike Lazaridis and Jim Balsillie, were rock stars back then. The Waterloo, Ont., company's glory days are long gone, however, and...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!